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Brand Ambassador Program

What is a Brand Ambassador Kit?

The best way for Cornell Engineering to share news about the strength of its brand and the characteristics of a Cornell engineer is to engage the more than 50,000 alumni who are in fact "Rule Breakers." We have created a kit that you can use to host your own, "Breaking the Rules to do Great Things" event. You can put on a dinner at your home or maybe gather other alumni in your region for coffee or drinks at a local gathering place. We give you everything you need to start this conversation: Brand%20Ambassador%20Kit.jpg

Included in the kit are the following items:

  • Cornell Engineering polo and Cornell Lapel Pin for the host
  • Break the Rules, but Not When Making my Coffee mug
  • A jump drive housing a number of exciting videos featuring alumni, faculty, and students describing their experiences pushing against conventional boundaries, as well as slide show that describes why we are using this Brand Platform.
  • One hundred dollars to offset the cost of your event.(this will be done as a reimbursement from your event)

Directions

 
Instructions for Using Your Cornell Engineering Brand Ambassador Kit
The best way for Cornell Engineering to share news about the strength of its brand and the characteristics of a Cornell engineer is to engage the more than 50,000 alumni who are in fact "Rule Breakers."

Here is the kit that you can use to host your own, "Breaking the Rules to do Great Things" event.

Suggested venues:

  • You can put on a dinner at your home.
  • Meet other alumni in your region at a coffee shop for coffee and bagels.
  • Invite other alumni for drinks at a local gathering place.

We give you everything you need to start this conversation. 
Included in the kit are the following items:

  • Cornell Engineering polo and Cornell Lapel Pin for the host
  • Break the Rules, But Not When Making my Coffee mug
  • A jump drive which hosts a number of exciting videos featuring alumni, faculty, and students describing their experiences pushing against conventional boundaries.
  • Survey to tell us how the event went, and to let us know about any new “rule breakers” you have found.
  • One hundred dollars to offset the cost of your event. (this will be done via a reimbursement from your event)

Easy Steps:

  • Invite your fellow colleagues/alumni to an event.
  • Use the $100 from Cornell Engineering to offset the cost of food and drinks.
  • Learn what the brand is all about before you host the event, (slide show is included).
  • Show a few of the videos provided on the jump drive.
  • Share you own "breaking the rules" story.
  • Ask others to share their stories.
  • Return the enclosed survey or online version to Cornell Engineering AA&D department to tell us about your event, as well as any new stories or potential videos we should produce.
  • Invite others to get their kit.

Contact Us for Your Kit

Contact: Kristie Blake
Cornell Engineering Alumni Affairs
256E Carpenter Hall
Ithaca, NY 14853
kristie.blake@cornell.edu
607/255-9920

For more in-depth Marketing and Branding questions, please contact:
Dawn S. McWilliams
Director for Marketing and Communications
Cornell Engineering
252 Carpenter Hall
Ithaca, NY 14853
607-255-6095
dsm263@cornell.edu